#2 Deciding & Exploration

After pondering and discussing with some of my friends, I decided to go for Question no.1. I personally think that advertising has get to be intriguing to study as it approach an extensive variety of disciplines such as semantics and media studies.

Q1:Compare the advertisement of a local brand in different language editions and demonstrate how semiotics can reveal the differences and similarities between them.

Advertising has become integral part of our life, advertising is everywhere around us. The advertising industry today is showing an adjustment in the traditional media to include the digital media such as mobile and internet in order to reach audience more effectively.

Malaysia is a multiracial and multicultural nation, with Malay, Chinese, Indian and various indigenous individuals living next to each other. The choice of a fitting dialect for advertisement is essential to deliver messages to the consumers. Despite the fact that English may be commonly used in our country, speaking and using a local languages may make an impressive difference.

Reference:
Cobos, H.U (2013). 'Advertising and language the power of words' [Online] Available at: http://morethanbranding.com/2013/02/12/advertising-and-language-the-power-of-words/ [Accessed: 29th of May 2015]