# 10 Local Brand Advertisement Analysis I

In this post, I will analyze a series of print advertisements by the local brand P1W1MAX.This is a campaign called 'Sudah Potong' released in the year 2010 and won a gold Effie in 2010 and both the Bahasa Malaysia and English TVC's won metals at The Kancils 2010.

https://www.behance.net/gallery/4660763/Sudah-Potong

Creative Director: Sa'ad Hussein

Art Director: Douglas Goh

Designer: Nadzrin Hakim and Zahriel Yazid

Copywriter: Melissa Leong

Agency: Creative Juice\Kuala Lumpur

Denotative meaning: 'SUDAH POTONG?', 'CUT ALREADY?', '你割咗未啊?' slogan with three different male models holding either grass shear, saw or scissors cutting the telephone wire.

Connotative meaning: This campaign advertisement is belong to the wifi broadband company P1W1MAX. This campaign is best know for its slogan as the meaning of the slogan insinuates circumcision in Malaysia. The actual message of the slogan and the visual is about to cut the wires, cut the charges and cut the lag as P1W1MAX offers high speed wifi broadband services.

This campaign was very successful and impressive as it caught the masses' attention when they first heard about the slogan either in Malay, Chinese or English language. Look at the print ad clearly, as I personally think the position of the telephone wire placed purposely around the lower part of the male models bodies to insinuates the concept of the slogan. In English and Chinese edition print ad, the first word of the texts below the models are the same however in Malay edition we couldn't find it's the same.